A few weeks ago, on their way out, one of our clients told me about some regretful experiences they’d had with a few local businesses. They were grateful for our service — and I was happy to hear it — but that conversation stuck with me. Because it reminded me: building trust takes work. And keeping it? That’s an everyday climb. Let me give you the back story. I first heard about the Brand Ladder from Marty Neumeier, a branding expert who shared the concept in one of Chris Do

Recently, I participated in a workshop where I had to talk about planning and creating strategic content to strengthen visibility and positioning.

Here are 7 practices I'm carrying over in 2023, that you might like to start as well.

Lightroom presets are like filters for photos and here are 3 reasons why they’re important.

My mom and I have become work friends. For context, we’re in Haiti, Port-au-Prince to be exact. The country's going through a fuel shortage crisis, along with political, economical, and insecurity crises. Also for context, my mom and I are very different people. I'm an introvert and she is not, I enjoy peace and quiet, and she's the life of the party. As work-from-home became less and less of a permanent situation, it became apparent that everyone in the house would need to g

60 days off-screen that revolutionized my productivity. Dealing with this... Again Let me confess something to you. These past few days or weeks, I've procrastinated a lot more than before. For some time, I wasn't sure why... I thought it was because my 9-to-5 kept me so busy that, by the end of the day, I had no more energy to give to my business. Part of it was that. And that's why I have immense respect with those of you that have a day-job and a night-passion-project. You

Did you know that not understanding your audience is one of the reasons why you might struggle with writing captions for Instagram?

Here are 3 sections of your Instagram bio to look out for and polish whenever you get a chance: 1. Account handles Make sure that whatever handle you add to your bio actually works and leads to the right account. 2. Contact info Add functional EMAIL or CALL buttons to make it easier for people to reach you. 3. Link This is a precious opportunity to guide people to your site or somewhere else. Don’t waste it. One of the ways to maximize this "real estate" is to insert a link t

You may not realize it, but pretty much everything starts with branding. Think about it...

You may find it hard to admit it but, we all have experienced or sensed at least once that we possessed seeds of jealousy.

There's something special about spending time with a family and capturing precious moments they can keep for a very long time.

I'm finally getting to tackle photography, specifically editing on Lightroom. I'm excited to share what I know with you.

Why polls anyway? Polls on Instagram are a great way to create engagement with the people that follow you. So here are 5 tips on IG polls.

Instagram Story is really this: storytelling. For that, I've compiled tips and ideas to spark your creativity. Here we go!