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DIY Marketing Webinar Recap (and why you’ll want to be at the next one)
A few days ago, I hosted our DIY Marketing webinar… and I forgot how much I love teaching this live.
The chat was active.
The questions were sharp.
The “ohhh, yeah!” moments were happening in real time.
And it reminded me why we created this session in the first place:
Because so many business owners are trying to market their business without ever having been taught the foundations.
So during the webinar, we walked through three big pillars — enough to get them started o

Mel
Mar 282 min read


How Wiliadel Changed my Perspective on Brand Positioning in Marketing
I was standing still, with my hands in my pockets and a neutral face, simply observing and enjoying the music in my own way.
Then something surprising happened.
Out of the entire crowd, Wiliadel Denervil noticed me. She suddenly stopped the music, turned on the microphone, and pointed in my direction.

Metuschelah
Mar 133 min read


Doing It Yourself Doesn't Mean Doing It Alone
With time and experience, it got easier. I found ways to help overcome the fright of the blank page, ways to understand which category of content to design for. And, I’d love to show you how.
At the end of this month, we’re launching "DIY Marketing", the first in a series of free webinars to help freelancers, business owners, and nonprofit communication leads understand the basics of design and marketing.

Mel
Mar 62 min read


Faith + Work — why prayer and stewardship go together
I used to pray about things I wasn’t making space for.
I would ask God for clarity, direction, even favor — and then close my notebook… without changing anything about how I lived my week.
I hoped for growth, but didn’t protect time.
I prayed for wisdom, but avoided the discipline.
I asked God to move, while staying comfortably still.
And slowly, I realized something humbling:
Faith wasn’t missing.
Follow-through was.

Mel
Feb 132 min read


Why Goals Alone Won't Help You Thrive
Last year, one of my goals was to learn more about AI and AI agents.
And to be honest, at first, I did learn — mostly by relying on TikTok’s algorithm. Videos popped up on my For You Page, the right topics found me, and I absorbed bits and pieces along the way.
It was helpful… but passive.

Mel
Feb 62 min read


Setting Goals that Actually Make Sense
Let’s talk about goals. When I was planning to launch Kayasah House, I was knee-deep in renovations — dust everywhere, timelines shifting, things breaking faster than they were being fixed. I knew the goal was to launch… but for a long time, it stayed vague.
The moment I put an actual date on the calendar for our open house, everything changed. It suddenly became real. The goal moved from intention to commitment.
That’s the difference between a simple objective and a SMART

Mel
Jan 303 min read


Doing vs. Becoming
If you’re like most founders and professionals I know, the year probably started with a list.
Deliverables.
Targets.
Strategic priorities.
Things that must get done.
To-do lists aren’t the problem — they’re necessary.
But here’s a question we rarely pause long enough to ask:
Who are you becoming while you’re doing all of this?

Mel
Jan 233 min read


Gratitude Changes More Than You Think
Welcome to Starting the Year Right — a short Lunch Box series about setting things up intentionally so the year ahead isn’t just busy… but meaningful.
We’re starting with something simple, ancient, and surprisingly powerful: gratitude.
Not the fluffy, “just be positive” kind — but the kind that rewires how you see your life, your time, and even God’s hand in the everyday.

Mel
Jan 163 min read


Climbing the Brand Ladder: What It Takes to Build Trust
A few weeks ago, on their way out, one of our clients told me about some regretful experiences they’d had with a few local businesses. They were grateful for our service — and I was happy to hear it — but that conversation stuck with me. Because it reminded me: building trust takes work. And keeping it? That’s an everyday climb. Let me give you the back story. I first heard about the Brand Ladder from Marty Neumeier, a branding expert who shared the concept in one of Chris Do

Mel
Nov 7, 20252 min read


Turning Analytics into Strategy, a Key to Impactful Marketing
Recently, I participated in a workshop where I had to talk about planning and creating strategic content to strengthen visibility and positioning.

Metuschelah
Oct 30, 20252 min read


My Best Intentional Practices of 2022
Here are 7 practices I'm carrying over in 2023, that you might like to start as well.

Mel
Feb 7, 20233 min read


Why Use Presets
Lightroom presets are like filters for photos and here are 3 reasons why they’re important.

Mel
Nov 29, 20222 min read


Increase Productivity when Working from Home
My mom and I have become work friends. For context, we’re in Haiti, Port-au-Prince to be exact. The country's going through a fuel shortage crisis, along with political, economical, and insecurity crises. Also for context, my mom and I are very different people. I'm an introvert and she is not, I enjoy peace and quiet, and she's the life of the party. As work-from-home became less and less of a permanent situation, it became apparent that everyone in the house would need to g

Mel
Oct 25, 20223 min read


How to Win Over Procrastination
60 days off-screen that revolutionized my productivity. Dealing with this... Again Let me confess something to you. These past few days or weeks, I've procrastinated a lot more than before. For some time, I wasn't sure why... I thought it was because my 9-to-5 kept me so busy that, by the end of the day, I had no more energy to give to my business. Part of it was that. And that's why I have immense respect with those of you that have a day-job and a night-passion-project. You

Mel
Jul 11, 20222 min read


3 Ways to Know your Audience
Did you know that not understanding your audience is one of the reasons why you might struggle with writing captions for Instagram?

Mel
Jul 4, 20221 min read


How to Polish your Instagram Bio
Here are 3 sections of your Instagram bio to look out for and polish whenever you get a chance: 1. Account handles Make sure that whatever handle you add to your bio actually works and leads to the right account. 2. Contact info Add functional EMAIL or CALL buttons to make it easier for people to reach you. 3. Link This is a precious opportunity to guide people to your site or somewhere else. Don’t waste it. One of the ways to maximize this "real estate" is to insert a link t

Mel
Jun 24, 20221 min read


Everything Starts with Branding
You may not realize it, but pretty much everything starts with branding. Think about it...

Mel
May 31, 20212 min read


Dealing with Jealousy
You may find it hard to admit it but, we all have experienced or sensed at least once that we possessed seeds of jealousy.

Mel
Feb 4, 20213 min read


Why do Family Portraits?
There's something special about spending time with a family and capturing precious moments they can keep for a very long time.

Mel
Jan 12, 20212 min read


Lightroom Basics
I'm finally getting to tackle photography, specifically editing on Lightroom. I'm excited to share what I know with you.

Mel
Oct 3, 20203 min read
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