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Climbing the Brand Ladder: What It Takes to Build Trust
A few weeks ago, on their way out, one of our clients told me about some regretful experiences they’d had with a few local businesses. They were grateful for our service — and I was happy to hear it — but that conversation stuck with me. Because it reminded me: building trust takes work. And keeping it? That’s an everyday climb. Let me give you the back story. I first heard about the Brand Ladder from Marty Neumeier, a branding expert who shared the concept in one of Chris Do

Mel
Nov 72 min read
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Turning Analytics into Strategy, a Key to Impactful Marketing
Recently, I participated in a workshop where I had to talk about planning and creating strategic content to strengthen visibility and positioning.

Metuschelah
Oct 292 min read
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My Best Intentional Practices of 2022
Here are 7 practices I'm carrying over in 2023, that you might like to start as well.

Mel
Feb 7, 20233 min read
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Why Use Presets
Lightroom presets are like filters for photos and here are 3 reasons why they’re important.

Mel
Nov 29, 20222 min read
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Increase Productivity when Working from Home
My mom and I have become work friends. For context, we’re in Haiti, Port-au-Prince to be exact. The country's going through a fuel shortage crisis, along with political, economical, and insecurity crises. Also for context, my mom and I are very different people. I'm an introvert and she is not, I enjoy peace and quiet, and she's the life of the party. As work-from-home became less and less of a permanent situation, it became apparent that everyone in the house would need to g

Mel
Oct 25, 20223 min read
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How to Win Over Procrastination
60 days off-screen that revolutionized my productivity. Dealing with this... Again Let me confess something to you. These past few days or weeks, I've procrastinated a lot more than before. For some time, I wasn't sure why... I thought it was because my 9-to-5 kept me so busy that, by the end of the day, I had no more energy to give to my business. Part of it was that. And that's why I have immense respect with those of you that have a day-job and a night-passion-project. You

Mel
Jul 11, 20222 min read
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3 Ways to Know your Audience
Did you know that not understanding your audience is one of the reasons why you might struggle with writing captions for Instagram?

Mel
Jul 4, 20221 min read
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How to Polish your Instagram Bio
Here are 3 sections of your Instagram bio to look out for and polish whenever you get a chance: 1. Account handles Make sure that whatever handle you add to your bio actually works and leads to the right account. 2. Contact info Add functional EMAIL or CALL buttons to make it easier for people to reach you. 3. Link This is a precious opportunity to guide people to your site or somewhere else. Don’t waste it. One of the ways to maximize this "real estate" is to insert a link t

Mel
Jun 24, 20221 min read
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Everything Starts with Branding
You may not realize it, but pretty much everything starts with branding. Think about it...

Mel
May 31, 20212 min read
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Dealing with Jealousy
You may find it hard to admit it but, we all have experienced or sensed at least once that we possessed seeds of jealousy.

Mel
Feb 4, 20213 min read
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Why do Family Portraits?
There's something special about spending time with a family and capturing precious moments they can keep for a very long time.

Mel
Jan 12, 20212 min read
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Lightroom Basics
I'm finally getting to tackle photography, specifically editing on Lightroom. I'm excited to share what I know with you.

Mel
Oct 3, 20203 min read
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5 Tips on Making Instagram Polls
Why polls anyway? Polls on Instagram are a great way to create engagement with the people that follow you. So here are 5 tips on IG polls.

Mel
Jul 17, 20203 min read
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Insta Story Hacks
Instagram Story is really this: storytelling. For that, I've compiled tips and ideas to spark your creativity. Here we go!

Mel
Apr 30, 20203 min read
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