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The Lunch Box
Letters from Mel to you on intentionality in business, marketing and life.


Climbing the Brand Ladder: What It Takes to Build Trust
A few weeks ago, on their way out, one of our clients told me about some regretful experiences they’d had with a few local businesses. They were grateful for our service — and I was happy to hear it — but that conversation stuck with me. Because it reminded me: building trust takes work. And keeping it? That’s an everyday climb. Let me give you the back story. I first heard about the Brand Ladder from Marty Neumeier, a branding expert who shared the concept in one of Chris Do

Mel
Nov 72 min read
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My Best Intentional Practices of 2022
Here are 7 practices I'm carrying over in 2023, that you might like to start as well.

Mel
Feb 7, 20233 min read
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Increase Productivity when Working from Home
My mom and I have become work friends. For context, we’re in Haiti, Port-au-Prince to be exact. The country's going through a fuel shortage crisis, along with political, economical, and insecurity crises. Also for context, my mom and I are very different people. I'm an introvert and she is not, I enjoy peace and quiet, and she's the life of the party. As work-from-home became less and less of a permanent situation, it became apparent that everyone in the house would need to g

Mel
Oct 25, 20223 min read
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How to Win Over Procrastination
60 days off-screen that revolutionized my productivity. Dealing with this... Again Let me confess something to you. These past few days or weeks, I've procrastinated a lot more than before. For some time, I wasn't sure why... I thought it was because my 9-to-5 kept me so busy that, by the end of the day, I had no more energy to give to my business. Part of it was that. And that's why I have immense respect with those of you that have a day-job and a night-passion-project. You

Mel
Jul 11, 20222 min read
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Dealing with Jealousy
You may find it hard to admit it but, we all have experienced or sensed at least once that we possessed seeds of jealousy.

Mel
Feb 4, 20213 min read
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Why do Family Portraits?
There's something special about spending time with a family and capturing precious moments they can keep for a very long time.

Mel
Jan 12, 20212 min read
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