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DIY Marketing
Learn more about branding and digital marketing, and so you can apply the lessons learned in your business or institution.


Turning Analytics into Strategy, a Key to Impactful Marketing
Recently, I participated in a workshop where I had to talk about planning and creating strategic content to strengthen visibility and positioning.

Metuschelah
Oct 292 min read
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Why Use Presets
Lightroom presets are like filters for photos and here are 3 reasons why they’re important.

Mel
Nov 29, 20222 min read
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3 Ways to Know your Audience
Did you know that not understanding your audience is one of the reasons why you might struggle with writing captions for Instagram?

Mel
Jul 4, 20221 min read
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How to Polish your Instagram Bio
Here are 3 sections of your Instagram bio to look out for and polish whenever you get a chance: 1. Account handles Make sure that whatever handle you add to your bio actually works and leads to the right account. 2. Contact info Add functional EMAIL or CALL buttons to make it easier for people to reach you. 3. Link This is a precious opportunity to guide people to your site or somewhere else. Don’t waste it. One of the ways to maximize this "real estate" is to insert a link t

Mel
Jun 24, 20221 min read
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Everything Starts with Branding
You may not realize it, but pretty much everything starts with branding. Think about it...

Mel
May 31, 20212 min read
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Lightroom Basics
I'm finally getting to tackle photography, specifically editing on Lightroom. I'm excited to share what I know with you.

Mel
Oct 3, 20203 min read
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5 Tips on Making Instagram Polls
Why polls anyway? Polls on Instagram are a great way to create engagement with the people that follow you. So here are 5 tips on IG polls.

Mel
Jul 17, 20203 min read
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Insta Story Hacks
Instagram Story is really this: storytelling. For that, I've compiled tips and ideas to spark your creativity. Here we go!

Mel
Apr 30, 20203 min read
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